Key Takeaways
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Capture in-store or phone orders linked to ad clicks
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Upload offline event data for full-funnel visibility
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Create custom audiences of offline converters
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Automate recurring data syncs for real-time reporting
Online ads often drive offline sales—whether foot traffic, phone orders, or B2B demos. If you ignore these conversions, you’re underestimating your true ROI.
Step 1: Define Your Offline Events
List the actions you want to track: in-store purchases, demo requests via phone, or event check-ins. Assign each a unique offline event code.
Step 2: Collect Conversion Data
Have cashiers or call agents record the customer’s email or phone number at purchase. Export these records daily into a CSV.
Step 3: Upload to Facebook
In Events Manager, upload your offline CSV—QuickAds.ai can automate this step via API—mapping the emails/phones to user IDs and imprinting the correct event codes.
Step 4: Build Offline Audiences
Once uploaded, you can create custom audiences of offline converters to exclude them from “cold” campaigns or specifically target them for upsells—managed directly in QuickAds.ai’s Audience Insights.
Step 5: Report Holistic ROI
Combine your online and offline event data in QuickAds.ai’s dashboard to see the full revenue picture. You might discover that ₹1 spent online yields ₹5 in offline sales—a hidden profit driver.
Incorporating offline conversions turns your attribution model from partial to panoramic—ensuring every rupee of ad spend—and every sale—gets properly credited.