Key Takeaways Cap impression frequency to respect user experience Use transparent messaging on why they’re seeing your ad Offer easy opt-outs for sensitive segments Automate exclusion lists for recent converters Retargeting can feel invasive when overdone. Ethical retargeting respects user boundaries while still dri

Key Takeaways Capture in-store or phone orders linked to ad clicks Upload offline event data for full-funnel visibility Create custom audiences of offline converters Automate recurring data syncs for real-time reporting Online ads often drive offline sales—whether foot traffic, phone orders, or B2B demos. If you ign

Key Takeaways Identify your audience’s active hours Use weighted bidding during peak windows Automate schedule shifts for weekends vs. weekdays Validate with ongoing performance analysis Even a brilliant ad loses juice when it runs when no one’s watching. Dayparting—scheduling your ads only during high-engagemen

Key Takeaways Polls invite low-friction participation Real-time responses inform creative tweaks Use poll data to build targeted custom audiences Automate follow-up ads based on vote choices Interactive polls turn passive scrollers into active participants—boosting engagement and feeding you first-party data. Instea

Key Takeaways Polls invite low-friction participation Real-time responses inform creative tweaks Use poll data to build targeted custom audiences Automate follow-up ads based on vote choices Interactive polls turn passive scrollers into active participants—boosting engagement and feeding you first-party data. Instea